BeZero Carbon is a carbon ratings agency that was founded in April 2020 to help build ecosystem markets.
"Our vision is for the emerging ecosystem asset classes to prosper, led by the Voluntary Carbon Market, by building public markets information infrastructure. Enabling the free circulation of information and risk-based ratings is essential to helping everyone price and manage risk."
Internship Overview
The projects that I worked on were focused on advancing BeZero's presence in the marketplace, with an emphasis on data visualisation and information design.
I was able to attain strong skills and knowledge regarding graphic design, marketing, social media and event collateral.
As a Marketing Design Intern, I collaborated with our marketing team in all stages of marketing campaigns. My contribution helped develop, expand and maintain the BeZero Carbon marketing channels.
My role at BeZero - Marketing Design Intern
Internship Duration - 3 months (April 2023 - July 2023)
Key aspects of the role:
- Utilising Adobe Creative Suite to design all marketing material (email, social media, etc)
- Working closely with key stakeholders to help lead roll-out of marketing material in line with various marketing strategies
- Building and executing regular reports and data visualisation artefacts for both internal and external stakeholders
LinkedIn Carousels
Still Frame Carousels
Still frame/regular carousels were produced weekly on the BeZero LinkedIn page. The carousels were assets of marketing campaigns, often promoting a new feature of the platform or information about projects, clients or the latest company initiatives. A large aspect of my position at BeZero was to generate ideas of how to present carousel content in new engaging ways. Different design styles are required for each new carousel that is released, consequently each carousel briefing that the design team were given provided a new creative challenge.
5 Key Takeaways from the Core Carbon Principles Webinar - LinkedIn Post
9 Charts to See the VCM in a New Light - LinkedIn Post
Motion Carousels
Additionally I produced motion carousels and videos formatted as 1080x1080 squares that were designed for the purpose of social media use. Some of these motion carousel assets appeared on the BeZero LinkedIn page and others that I created were placed in an archive to be potentially used for future marketing campaigns.
LinkedIn Video Production
A variety of marketing campaigns that I was working on required video and motion graphic outputs as a component. The 'All In One Place' video (left) was produced to demonstrate the wide range of information about carbon ratings available on the BeZero platform. The 'World Rainforest Day Video' (right) was produced to demonstrate the decarbonisation efforts being made by BeZero in the Amazon rainforest. These two videos are examples of content that is targeted at potential buyers of the platform and individuals connected with the Voluntary Carbon Market. Both videos broadcasted on the BeZero LinkedIn account.
All In One Place - LinkedIn Post
World Rainforest Day - LinkedIn Post
Website Articles + Asset Production
Seeing the trees from the wood - An article that the marketing team published on the website displaying the capabilities of the geospatial tool (a feature of the BeZero platform). My role was to develop assets that would be used as visuals in the article that highlight the key information being communicated about the forest areas and the capabilities of the platform.
I was often tasked with editing and producing site assets. The marketing team would often require condensed/shortened editions of videos or to extract sections more relevant to specific projects. I assisted with video editing and content extraction for a variety of campaigns. This example above is an animated thumbnail which is used as a stylistic/interactive element of the website. Because of my prior knowledge of video editing and motion design, I was frequently editing videos or producing GIFs that feature on the company website.
Reports
The Aviation Report - Published in April 2023. I created the cover for the report using vector graphics, paying close attention to the BeZero branding specifications to make sure it reflected their visual identity. I formatted the report using Adobe InDesign, ensuring that all the text, graphs, case studies, footnotes and headers were implemented properly, displaying the highly insightful research to the optimum standard.
The Indonesia and PNG case study is another report that I created multiple charts + figures for. One of the key responsibilities of generating the data visualisation for this report was to liaise with the research team to develop the highest quality, informative output for this article.
Brand Development Proposals (Icons + Report Layout)
New Report Layout Proposal
During the internship, on a number of occasions I was required to ideate and develop fresh approaches. Often there would be an analysis of more outdated aspects of the BeZero visual identity before we would look at how to create modern solutions for the design team to adopt. One of the key areas that the design team were looking to modernise was their report layout. I generated these page spreads as part of a project that involved me designing and then pitching my ideas to the marketing team. Prior to designing layouts, I researched layout trends and studied multiple industry standard research report designs to ensure that the visuals would be highly engaging and aesthetically appealing.
New Icon Proposal
Another challenge that the design team presented me with was the new icon proposal. Similar to the report layout proposal, I had to research icon approaches that have been used in recent times and study design trends in relation to the carbon market industry. Once I managed to gain key information regarding modern iconography, I set about designing these above icon approaches. All 3 design styles are unique in their composition and instil an individual aspect of my research.